Senior Media Planner

Marketing · Remote/Frisco, Texas
Department Marketing
Employment Type Full Time
Minimum Experience Experienced


 

 

Senior Media Planner

 

The Gearbox Entertainment Company is an award-winning creator and distributor of entertainment for people around the world. Gearbox Entertainment develops and publishes products through its subsidiaries, Gearbox Software and Gearbox Publishing. Gearbox Entertainment has become widely known for successful game franchises including Brothers in Arms and Borderlands, as well as acquired properties Duke Nukem and Homeworld. Gearbox’s ambition is to entertain the world and its key driving objectives include the pursuit of happiness for our talent, partners and customers, the prioritization of entertainment and creativity and a measured respect for profitability. For more information, visit www.Gearbox.com.  

 

Founded in 2016, Gearbox Publishing was established with the goal of helping developers around the world bring their products to market while retaining their unique creative visions. The mission began with the critically acclaimed Homeworld Remastered Collection for PC and has since been followed by many partnerships that include tiny Build’s Hello Neighbor, System Era Softworks’ Astroneer, Compulsion Games’ We Happy Few, Hopoo’s Risk of Rain 2 and Counterplay Games’ PlayStation 5 launch title, Godfall. Gearbox Publishing remains committed to its mission to entertain the world and become the most developer-friendly publisher in the industry. 

 

Job Description:

 

  • Develop holistic media plan recommendations which deliver on Brand media strategies and established media principles across Gearbox Publishing portfolio
  • Lead strategy, investment and optimization of all performance digital channels (Social, Display, Programmatic, SEO & App)
  • Drive incremental growth through digital media; build and scale digital media acquisition levers, managing technical tools, and implement testing programs
  • Serve as media expert, providing insight to media marketplace conditions and opportunities in the Digital space
  • Manage multiple Brands’ market/vendor budgets and deliverables
  • Collaborate cross-functionally to understand data and reporting needs and develop actionable analytics to support organizational objectives
  • Manage team of 1+ Media and UA professionals

 

Requirements:

 

  • 4-year college degree or related equivalent professional experience
  • 5+ years in digital marketing including experience with strategic planning against set KPIs.
  • 3+ years experience in agency management and coaching a team of direct reports
  • Ability to manage large complex cross-functional projects with internal and external partners
  • Experience using MarTech platforms and project management tools (Jira, Trello, Confluence, SnowflakeDB, SA360, Google Analytics, AppsFlyer, and LiveRamp)
  • Good interpersonal skills to develop and maintain collaborative relationships with Brand, Finance, and outside vendors
  • Strong communication skills, both oral and written. Ability to write succinct, strategic media presentations with minimal supervision required

 

Bonus Points:

 

  • Experience within the Gaming industry preferred

 

Gearbox Entertainment believes that all team members should be able to enjoy a work environment free from all forms of discrimination and harassment. We are committed to reflecting the diversity of the world we strive to entertain. As an Equal Opportunity Employer, we provide fair and equal treatment to all team members and applicants. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, genetic information, pregnancy or maternity, veteran status, or any other status protected by applicable national, federal, state, or local law. 

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  • Location
    Remote/Frisco, Texas
  • Department
    Marketing
  • Employment Type
    Full Time
  • Minimum Experience
    Experienced