Director of Online Engagement

Communications & PR · Frisco, Texas
Department Communications & PR
Employment Type Full Time
Minimum Experience Experienced


As Director of Online Engagement, you will work with and lead a team to enhance Gearbox’s image and brand among key audiences to help create demands for its products and solidify its place as a leader in the video game industry.  

The Director of Online Engagement will:

  • Develop strategies and tactics that invest in content syndication on Gearbox’s social channels and platforms to ensure its marketing and messages reach key audiences;
  • Work collaboratively with Community and Influencer Managers to manage critical Gearbox relationships, grow professional skillsets, and enhance team performance;
  • Strengthen and expand Gearbox’s digital footprint;
  • Perform research, analyze data, create KPIs, and develop key insights and actions plans to achieve Gearbox’s business objectives;
  • Drive adoption of standards, supporting digital best practices and key digital metrics
  • Be a mentor for the digital team, sharing best practices and encouraging growth and experimentation in a safe environment;
  • Lead the digital team in reinforcing Gearbox’s “always-on” content strategy, serving up a steady and well-organized stream of stories and news;
  • Analyze SEO and digital metrics, making sure all content is socially optimized; and,
  • Collaborate with internal teams to ensure brand consistency.


The candidate will enjoy a fast-paced environment, collaborative teamwork, and shared success.


  • Bachelor’s degree, preferably with a concentration in Communications, Marketing, or Advertising
  • Minimum of 10 years’ experience in the field. Video game industry experience is highly valued and preferred
  • Strong managerial experience, including experience developing and mentoring a team
  • Ability to nurture and retain influencer relationships
  • Deep understanding of how Paid Search/SEM interacts with Paid Social, SEO, Mobile, Social, and Attribution
  • Strong knowledge of optimizing campaigns according to the Gearbox’s KPIs
  • Ability to use Google Analytics and other Web analytic tools to evaluate the effectiveness
  • Strong writing, presenting, and communication skills are a must
  • Exceptional organizational skills, multitasking capabilities, and attention to detail
  • Ability to think strategically and make innovative recommendations that drive Gearbox goals
  • High levels of integrity, autonomy, and self-motivation
  • Strong knowledge of Microsoft Office (Excel, Word, PowerPoint)


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  • Location
    Frisco, Texas
  • Department
    Communications & PR
  • Employment Type
    Full Time
  • Minimum Experience